Brand Identity¶

Overview¶

This document defines BrainSAIT's brand identity, including our mission, values, visual identity, and communication guidelines. Consistent brand presentation builds trust and recognition in the market.

Brand Foundation¶

Mission¶

To transform healthcare operations in Saudi Arabia through intelligent AI solutions that improve outcomes, reduce costs, and enhance the patient experience.

Vision¶

To be the leading healthcare AI platform in the Middle East, enabling every healthcare organization to operate at peak efficiency.

Values¶

1. Innovation - Pushing boundaries with AI
2. Excellence - Highest quality standards
3. Integrity - Ethical and transparent
4. Partnership - Customer success focus
5. Impact - Measurable results

Brand Personality¶

Attributes¶

• Intelligent - Smart, AI-powered solutions
• Professional - Enterprise-grade reliability
• Approachable - Easy to work with
• Dynamic - Innovative and evolving
• Trustworthy - Secure and compliant

Voice & Tone¶

Voice Characteristics: - Confident but not arrogant - Technical but accessible - Professional but personable - Direct and clear

Tone by Context:

Visual Identity¶

Logo¶

Primary Logo: BrainSAIT wordmark with icon

Variations: - Full color (primary) - Single color (secondary) - Reversed (on dark backgrounds) - Icon only (limited use)

Clear Space: Minimum 1x height around logo

Minimum Size: 24px height for digital

Color Palette¶

Primary Colors:

Secondary Colors:

Functional Colors:

Typography¶

Primary Font: Inter

Arabic Font: IBM Plex Sans Arabic

Brand Applications¶

Digital¶

Website: - Clean, modern design - Generous white space - Clear hierarchy - Mobile-responsive

Email: - Professional templates - Consistent header/footer - Clear CTAs - Branded signatures

Social Media: - Profile images: Logo icon - Cover images: Branded graphics - Posts: Consistent visual style

Print¶

Business Cards: - Clean layout - Primary colors - Contact information - Arabic/English

Presentations: - Branded templates - Consistent slides - Clear data visualization - Professional imagery

Documents: - Branded letterhead - Consistent formatting - Clear headers - Professional layout

Messaging Framework¶

Tagline¶

"Healthcare Intelligence, Delivered"

Elevator Pitch¶

"BrainSAIT is the AI-powered healthcare operations platform built for Saudi Arabia. Our intelligent agents automate claims processing, reduce rejections by 50%, and deliver ROI in 90 days. We're helping healthcare organizations get paid faster while improving compliance with NPHIES and PDPL."

Key Messages¶

For Healthcare Executives: "Transform your revenue cycle with AI that delivers measurable results - 50% fewer rejections and ROI in 90 days."

For IT Leaders: "Enterprise-grade healthcare AI with native NPHIES integration, robust security, and seamless deployment."

For Revenue Cycle Teams: "Reduce manual work by 80% and focus on exceptions while AI handles routine claims processing."

Naming Conventions¶

Product Names¶

Format: [Name]Linc or BrainSAIT [Product]

Examples: - ClaimLinc - PolicyLinc - HealthSync - BrainSAIT Platform

Agent Names¶

All agents use the "Linc" suffix: - ClaimLinc - PolicyLinc - DocsLinc - RadioLinc - Voice2Care (exception for patient-facing) - MasterLinc - DevLinc - DataLinc - SecUnit (exception for security)

Photography & Imagery¶

Style Guidelines¶

Healthcare Settings: - Modern, clean facilities - Technology visible - Diverse representation - Saudi context

People: - Professional attire - Natural expressions - Diverse representation - Action-oriented

Abstract/Tech: - AI/neural network themes - Clean, geometric - Blue/teal palette - Modern and dynamic

Avoid¶

• Outdated technology
• Sterile/cold imagery
• Stock photo clichés
• Culturally insensitive

Co-Branding¶

Partner Logos¶

Placement: - BrainSAIT logo first (or equal) - Consistent sizing - Proper spacing - Correct versions

Approvals¶

All co-branded materials require marketing approval.

Brand Governance¶

Approval Process¶

• Minor updates: Marketing Manager
• New applications: Marketing Director
• Partner materials: Marketing + Partners

Resources¶

• Brand assets: brand.brainsait.com
• Templates: Google Drive / SharePoint
• Questions: marketing@brainsait.com

Related Documents¶

• Colors
• Typography
• Marketing Plan
• Linc Agents Map

Last updated: January 2025