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Social Media Management

Category: Marketing | Version: 2.0 | Status: Active

Overview

Manage BrainSAIT's social media presence across LinkedIn, X (Twitter), and other platforms—building thought leadership in healthcare AI, NPHIES, and Saudi digital health transformation.

Channel Structure

Social Channels

Channel Purpose Members
#social-content Content planning and review Marketing
#social-approvals Final approval queue Marketing + Exec
#social-analytics Performance tracking Marketing
#social-listening Mentions and engagement Marketing + CS

Platform Strategy

LinkedIn (Primary)

📊 LinkedIn Focus
├── Audience: Healthcare executives, IT leaders, RCM professionals
├── Content: Thought leadership, case studies, product updates
├── Frequency: 3-5 posts per week
├── Tone: Professional, insightful, data-driven
└── Goals: Brand awareness, lead generation, talent attraction

X (Twitter)

🐦 X Focus
├── Audience: Healthcare tech community, Saudi tech ecosystem
├── Content: News, quick insights, event coverage
├── Frequency: 5-7 posts per week
├── Tone: Engaging, timely, conversational
└── Goals: Awareness, community building

YouTube (Future)

📹 YouTube Focus
├── Audience: Healthcare professionals, prospects
├── Content: Demos, webinars, customer stories
├── Frequency: 2-4 videos per month
├── Tone: Educational, professional
└── Goals: Product education, SEO

Content Pillars

1. Healthcare AI Thought Leadership

  • NPHIES insights and updates
  • RCM trends and best practices
  • AI in healthcare perspectives
  • Saudi Vision 2030 healthcare transformation

2. Product & Technology

  • New feature announcements
  • Agent spotlights (ClaimLinc, PolicyLinc, DocsLinc)
  • Integration capabilities
  • Technical deep dives

3. Customer Success

  • Case studies and metrics
  • Customer quotes and testimonials
  • Implementation milestones
  • ROI stories

4. Company & Culture

  • Team spotlights
  • Hiring announcements
  • Company milestones
  • Event participation

5. Industry News & Commentary

  • Healthcare IT news reaction
  • Regulatory updates
  • Competitive landscape
  • Market analysis

Content Templates

LinkedIn Post Template

## LinkedIn Post

**Type:** [Thought Leadership / Product / Customer / Culture]
**Author:** [Company Page / Executive]

### Hook (First Line)
[Attention-grabbing opening - this shows in preview]

### Body
[Main content - 2-3 paragraphs]

### Key Stats (if applicable)
- [Stat 1]
- [Stat 2]

### Call to Action
[What should readers do?]

### Hashtags (3-5)
#HealthcareAI #SaudiHealth #NPHIES #RCM #DigitalHealth

### Media
[ ] Image
[ ] Video
[ ] Carousel
[ ] Document

Customer Story Post

## Customer Success Post

**Customer:** [Name - with permission]
**Industry:** [Hospital / Clinic / Insurance]

### Headline
[Customer Name] achieves [X]% [improvement] with BrainSAIT

### Story
[How they were before → What we did → Results]

### Key Metrics
🎯 [Metric 1]: [Before] → [After]
📈 [Metric 2]: [Before] → [After]
⏱️ [Metric 3]: [Before] → [After]

### Quote
> "[Customer quote about impact]"
> — [Name], [Title], [Company]

### CTA
Learn how BrainSAIT can transform your [area]. [Link]

### Approval
- [ ] Customer approved
- [ ] Legal approved
- [ ] Marketing approved

Key Messages

Content Request

## Social Content Request

**Requester:** @[name]
**Type:** [Product / Customer / Event / Hiring]
**Priority:** High / Medium / Low
**Needed By:** [Date]

### Content Brief

**Topic:** [What to post about]

**Key Points:**
- [Point 1]
- [Point 2]

**Audience:** [Who should care]

**CTA:** [What action to drive]

### Assets Available
- [ ] Images/graphics
- [ ] Video
- [ ] Customer quote
- [ ] Data/stats

### Approval Needed
- [ ] Legal
- [ ] Customer
- [ ] Executive

Weekly Content Calendar

## Weekly Content Calendar - Week of [Date]

### Monday
- [ ] Platform: LinkedIn
- [ ] Type: [Content type]
- [ ] Topic: [Topic]
- [ ] Status: Draft / Review / Approved / Posted

### Tuesday
- [ ] Platform: X
- [ ] Type: [Content type]
- [ ] Topic: [Topic]
- [ ] Status: Draft / Review / Approved / Posted

### Wednesday
- [ ] Platform: LinkedIn
- [ ] Type: [Content type]
- [ ] Topic: [Topic]
- [ ] Status: Draft / Review / Approved / Posted

### Thursday
- [ ] Platform: X
- [ ] Type: [Content type]
- [ ] Topic: [Topic]
- [ ] Status: Draft / Review / Approved / Posted

### Friday
- [ ] Platform: LinkedIn
- [ ] Type: [Content type]
- [ ] Topic: [Topic]
- [ ] Status: Draft / Review / Approved / Posted

Monthly Social Report

## Monthly Social Report - [Month Year]

### Overview

| Platform | Posts | Impressions | Engagement | Followers |
|----------|-------|-------------|------------|-----------|
| LinkedIn | [X] | [X] | [X]% | [X] (+[X]) |
| X | [X] | [X] | [X]% | [X] (+[X]) |

### Top Performing Posts

**LinkedIn #1:**
- Topic: [Topic]
- Impressions: [X]
- Engagement: [X]%
- Why it worked: [Insight]

**X #1:**
- Topic: [Topic]
- Impressions: [X]
- Engagement: [X]%
- Why it worked: [Insight]

### Content Mix

| Pillar | Posts | Performance |
|--------|-------|-------------|
| Thought Leadership | [X] | [Avg engagement] |
| Product | [X] | [Avg engagement] |
| Customer Success | [X] | [Avg engagement] |
| Culture | [X] | [Avg engagement] |

### Audience Growth

- LinkedIn: [X] → [X] (+[X]%)
- X: [X] → [X] (+[X]%)

### Engagement Highlights

- Notable comments: [Summary]
- Shares by influencers: [Who]
- Mentions: [Summary]

### Next Month Focus

1. [Priority 1]
2. [Priority 2]

Brand Voice Guidelines

Do's

  • Use data and specific metrics
  • Reference NPHIES, PDPL, Saudi healthcare context
  • Share customer success (with permission)
  • Engage thoughtfully with comments
  • Use bilingual content strategically (EN primary, AR for reach)

Don'ts

  • Make unsubstantiated claims
  • Share customer info without approval
  • Engage in competitive attacks
  • Post controversial non-industry topics
  • Use excessive emojis or informal tone

Hashtag Strategy

Primary (Always use 1-2)

  • HealthcareAI

  • SaudiHealth

  • BrainSAIT

Topic-Specific

Topic Hashtags
Claims/RCM #RCM #ClaimsManagement #RevenueC cycle
NPHIES #NPHIES #HealthInsurance
Vision 2030 #Vision2030 #SaudiVision2030
AI #AIinHealthcare #HealthTech
Events #HIMSS #SaudiHealth[Year]

Integration Points

  • Hootsuite/Buffer: Scheduling
  • Canva/Figma: Graphics creation
  • Sprout Social: Analytics
  • Notion: Content calendar
  • Google Analytics: Website traffic from social

BrainSAIT Social Media Management v2.0 | Healthcare Intelligence, Delivered