Marketing Campaign¶
Overview¶
Coordinate BrainSAIT marketing campaigns—product launches, thought leadership, events, and demand generation—targeting healthcare IT decision-makers across Saudi Arabia.
Channel Structure¶
Campaign Channels¶
| Channel | Purpose | Members |
|---|---|---|
#campaign-[name] | Main campaign coordination | Marketing + cross-functional |
#marketing-content | Content review and approval | Marketing team |
#marketing-design | Creative asset requests | Marketing + Design |
#marketing-analytics | Performance tracking | Marketing + Data |
Collaboration Channels¶
| Channel | Purpose |
|---|---|
#sales-marketing | Sales enablement, feedback |
#product-marketing | Product launches, messaging |
Campaign Types¶
Product Launch¶
🚀 Product Launch Campaign
├── Product: [Agent name or feature]
├── Target: [Audience segment]
├── Duration: 4-6 weeks
├── Goal: [Awareness / Leads / Adoption]
└── Budget: [X] SAR
Thought Leadership¶
📝 Thought Leadership Campaign
├── Topic: [Healthcare AI, NPHIES, RCM, etc.]
├── Format: Whitepaper / Webinar / Report
├── Target: CIOs, CFOs, RCM Directors
├── Duration: Ongoing
└── Goal: Brand authority, inbound leads
Demand Generation¶
📊 Demand Gen Campaign
├── Offer: Demo / Assessment / Trial
├── Target: [Segment - Enterprise/Mid-Market/SME]
├── Channels: LinkedIn, Google, Email
├── Duration: Quarterly
└── Goal: [X] MQLs, [X] SQLs
Event¶
🎤 Event Campaign
├── Event: [Conference / Webinar / Workshop]
├── Date: [Date]
├── Target Attendees: [X]
├── Speakers: [Names]
└── Goal: [Leads, awareness, customer engagement]
Campaign Planning¶
Campaign Brief¶
## Campaign Brief: [Campaign Name]
**Campaign Owner:** @[name]
**Launch Date:** [Date]
**End Date:** [Date]
### Objectives
- Primary: [Main goal with metric]
- Secondary: [Supporting goal]
### Target Audience
**Primary:**
- Title: CIO, CFO, RCM Director
- Industry: Hospitals (200+ beds)
- Pain Points: High rejection rates, manual claims processing
- Buying Stage: Awareness / Consideration
**Secondary:**
- [Define secondary audience]
### Key Messages
**Headline:** [Main message]
**Supporting Points:**
1. [Value prop 1 - e.g., 50% rejection reduction]
2. [Value prop 2 - e.g., 98% clean claim rate]
3. [Value prop 3 - e.g., ROI in 90 days]
**Proof Points:**
- [Customer quote or case study]
- [Statistic or benchmark]
### Channels & Tactics
| Channel | Tactic | Owner | Launch |
|---------|--------|-------|--------|
| LinkedIn | Sponsored content | @[name] | [Date] |
| Email | Nurture sequence | @[name] | [Date] |
| Website | Landing page | @[name] | [Date] |
| Events | Webinar | @[name] | [Date] |
### Content Requirements
- [ ] Landing page copy
- [ ] Email sequence (3-5 emails)
- [ ] LinkedIn ads (3-5 variants)
- [ ] Blog post / article
- [ ] Sales enablement deck
- [ ] Case study (if available)
### Budget
| Item | Cost (SAR) |
|------|------------|
| Paid media | [X] |
| Content production | [X] |
| Events/sponsorship | [X] |
| **Total** | **[X]** |
### Success Metrics
| Metric | Target |
|--------|--------|
| Impressions | [X] |
| Website visits | [X] |
| MQLs | [X] |
| SQLs | [X] |
| Pipeline influenced | [X] SAR |
Key Messages¶
Campaign Kickoff¶
🚀 Campaign Kickoff: [Campaign Name]
Objective: [Primary goal] Launch: [Date] Duration: [X] weeks
Team:
- 👤 Campaign Lead: @[name]
- ✍️ Content: @[name]
- 🎨 Design: @[name]
- 📊 Analytics: @[name]
Key Milestones:
- [Date]: Creative approval
- [Date]: Landing page live
- [Date]: Campaign launch
- [Date]: Mid-campaign review
- [Date]: Campaign wrap-up
Resources:
- Campaign Brief: [Link]
- Asset Folder: [Link]
- Tracking Sheet: [Link]
Content Review Request¶
## Content Review Request
**Asset:** [Type - Email / Ad / Landing Page / etc.]
**Campaign:** [Campaign Name]
**Due Date:** [Date]
### Content
[Paste content or link to doc]
### Review Checklist
- [ ] Messaging aligned with campaign brief
- [ ] Value props clearly stated
- [ ] CTA is clear and compelling
- [ ] Brand voice consistent
- [ ] No compliance issues (PDPL, claims)
- [ ] Arabic version needed? Y/N
### Feedback Requested
- [ ] Copy feedback
- [ ] Positioning feedback
- [ ] Approval to proceed
Weekly Performance Update¶
## Campaign Performance - Week [X]
**Campaign:** [Name]
**Period:** [Date range]
### Funnel Metrics
| Stage | Target | Actual | % of Goal |
|-------|--------|--------|-----------|
| Impressions | [X] | [X] | [X]% |
| Clicks | [X] | [X] | [X]% |
| Landing Page Visits | [X] | [X] | [X]% |
| Form Fills | [X] | [X] | [X]% |
| MQLs | [X] | [X] | [X]% |
| SQLs | [X] | [X] | [X]% |
### Channel Performance
| Channel | Spend | Leads | CPL |
|---------|-------|-------|-----|
| LinkedIn | [X] | [X] | [X] |
| Google | [X] | [X] | [X] |
| Email | N/A | [X] | N/A |
### Top Performing Content
1. [Asset name] - [X] conversions
2. [Asset name] - [X] conversions
### Optimizations Made
- [Change 1 and result]
- [Change 2 and result]
### Next Week Plan
- [ ] [Planned action]
Campaign Wrap-Up¶
📊 Campaign Complete: [Campaign Name]
Duration: [Start] - [End] Total Spend: [X] SAR
Results vs. Goals:
Metric Goal Actual Status MQLs [X] [X] 🟢/🟡/🔴 SQLs [X] [X] 🟢/🟡/🔴 Pipeline [X] SAR [X] SAR 🟢/🟡/🔴 Top Learnings:
- [What worked well]
- [What to improve]
- [Audience insight]
Recommendations for Future:
- [Recommendation 1]
- [Recommendation 2]
Full report: [Link]
Healthcare Marketing Playbook¶
Target Personas¶
| Persona | Title | Pain Points | Message Focus |
|---|---|---|---|
| Tech Buyer | CIO, IT Director | Integration, security | Enterprise-grade, NPHIES native |
| Finance Buyer | CFO, RCM Director | Revenue leakage, manual work | ROI in 90 days, 50% rejection reduction |
| Clinical Buyer | CMO, Quality Director | Documentation, compliance | Accuracy, PDPL compliance |
Messaging Framework¶
For [Target: Hospital RCM leaders]
Who [Pain: struggle with high claim rejections]
BrainSAIT is [Category: AI-powered healthcare operations platform]
That [Benefit: reduces rejections by 50% and delivers ROI in 90 days]
Unlike [Alternative: traditional RCM systems]
We [Differentiator: are built specifically for Saudi healthcare with native NPHIES integration]
Content Calendar Categories¶
| Category | Frequency | Examples |
|---|---|---|
| Product Updates | Monthly | New agent features, integrations |
| Thought Leadership | Bi-weekly | NPHIES insights, RCM trends |
| Customer Stories | Monthly | Case studies, testimonials |
| Educational | Weekly | How-to guides, best practices |
| Company News | As needed | Funding, partnerships, hires |
Integration Points¶
- HubSpot/CRM: Lead tracking, attribution
- Google Analytics: Website performance
- LinkedIn Campaign Manager: Paid social
- Notion: Content calendar, briefs
- Figma: Design assets