Brand Guidelines¶

Overview¶

Official brand guidelines for BrainSAIT—the healthcare AI platform transforming revenue cycle management across Saudi Arabia. This is the single source of truth for our visual identity, voice, and messaging.

Channel Structure¶

Brand Channels¶

Brand Identity¶

Company Name¶

✅ Correct Usage:
- BrainSAIT (preferred)
- BrainSAIT Healthcare AI
- BrainSAIT Platform

❌ Incorrect Usage:
- Brainsait (lowercase)
- Brain SAIT
- BRAINSAIT
- Brain-SAIT

Tagline¶

Primary Tagline:

"Healthcare Intelligence, Delivered"

Supporting Taglines: - "AI-Powered Healthcare Operations" - "Transforming Revenue Cycle Management" - "NPHIES-Native. Arabic-First. Enterprise-Ready."

Mission Statement¶

BrainSAIT accelerates healthcare operations through AI-powered agents, enabling providers and payers to achieve exceptional financial outcomes while improving patient care across Saudi Arabia and the GCC.

Visual Identity¶

Logo Guidelines¶

BrainSAIT Logo Specifications
├── Primary Logo: Full color on white/light backgrounds
├── Reversed Logo: White on dark/colored backgrounds
├── Minimum Size: 120px width (digital), 1 inch (print)
├── Clear Space: Equal to height of "B" in BrainSAIT
├── File Formats: SVG (preferred), PNG, EPS
└── Never: Stretch, rotate, add effects, or change colors

Color Palette¶

Typography¶

Iconography¶

Icon Style Guidelines
├── Style: Outlined, 2px stroke
├── Size: 24px standard, 16px compact, 32px feature
├── Color: Match brand colors
├── Set: Phosphor Icons (primary)
└── Custom: Agent icons for Linc products

Agent Branding¶

Linc Agent Visual System¶

Agent Naming Convention¶

✅ Correct:
- ClaimLinc (always capitalize both words)
- ClaimLinc validation engine
- The ClaimLinc agent

❌ Incorrect:
- Claimlinc
- Claim Linc
- claimlinc
- CLAIMLINC

Brand Voice¶

Voice Attributes¶

Writing Guidelines¶

Do: - Use specific metrics and data - Reference NPHIES, PDPL, Saudi healthcare context - Keep sentences under 25 words - Use active voice - Include RTL-ready Arabic translations

Don't: - Make unsubstantiated claims - Use excessive technical jargon - Be overly casual or use slang - Ignore regional healthcare context - Use emojis in formal content

Tone by Context¶

Key Messages¶

Brand Asset Request¶

## Brand Asset Request

**Requester:** @[name]
**Department:** [Department]
**Needed By:** [Date]

### Asset Details

**Type:**
[ ] Logo
[ ] Presentation template
[ ] Social media graphics
[ ] Product screenshots
[ ] Agent icons
[ ] Print materials
[ ] Other: ________

**Specifications:**
- Size/dimensions:
- Format needed:
- Background (light/dark):
- Language (EN/AR/Both):

### Usage

**Where will this be used?**
[Description]

**Audience:**
[ ] Internal
[ ] Customers
[ ] Prospects
[ ] Partners
[ ] Public

### Notes

[Any additional requirements]

Brand Approval Request¶

## Brand Approval Request

**Submitter:** @[name]
**Type:** Design / Content / External Communications
**Priority:** High / Medium / Low
**Review Needed By:** [Date]

### Materials for Review

- [Link to materials]
- [Screenshots/previews]

### Checklist

**Design:**
- [ ] Uses approved colors
- [ ] Logo is correct version
- [ ] Typography matches guidelines
- [ ] Agent names spelled correctly

**Content:**
- [ ] Claims are accurate and supported
- [ ] Messaging aligns with brand voice
- [ ] No competitor mentions
- [ ] Arabic version reviewed (if applicable)

**Legal:**
- [ ] Customer references approved
- [ ] No confidential information
- [ ] Compliant with PDPL

### Approval

- [ ] Marketing: @[name]
- [ ] Legal (if needed): @[name]
- [ ] Exec (if external): @[name]

Brand Guidelines Update¶

📢 Brand Guidelines Update

Effective: [Date]

What Changed:

• [Change 1]
• [Change 2]

Updated Assets:

• [Asset 1] - [Link]
• [Asset 2] - [Link]

Action Required:

• Download new templates
• Update existing materials
• Delete old versions

Deadline to comply: [Date]

Questions? Ask in #brand-hub

Asset Library¶

Available Assets¶

Template Downloads¶

Competitor Guidelines¶

What NOT to Do¶

• Never directly mention competitors by name in public content
• Never make comparative claims without legal approval
• Never use competitor logos or screenshots
• Never disparage competitors

Competitive Positioning¶

When discussing our differentiation:

Say: "BrainSAIT is the only NPHIES-native healthcare AI platform built for Saudi Arabia."

Don't Say: "Unlike [Competitor], we..."

Integration Points¶

• Figma: Design system and templates
• Google Drive: Asset storage
• Canva: Quick graphics creation
• Notion: Brand documentation
• Slack: Brand bot for quick lookups